Explanation sub-target:

The organiser should define a separate, event-specific value for X. The organiser should define the relevant stakeholder groups specific to the event.

Recommended target value:

Indicator:

Percentage of relevant stakeholders who rate the sporting event with positive attributes in relation to all relevant stakeholders

Explanation indicator:

It is recommended to have the image evaluated with a survey using a 5-point Likert scale. The assessment should be based on self-selected attributes (e.g. child-friendly, diverse, cosmopolitan, family-friendly, environmentally friendly).

Explanation sub-target:

For example, the number of digital views and online advertising media contacts should be considered.

Recommended target value:

Indicator:

Yes (including documentation) / No

Explanation indicator:

Explanation sub-target:

For the analysis, one should consider the number of broadcasters and broadcasting locations, the number of national and international TV hours, the advertising media contacts, the audience ratings and the visibility in hours of the host city, region and nation.

Recommended target value:

Indicator:

Yes (including documentation) / No

Explanation indicator:

Explanation sub-target:

For example, the event value online and the advertising media contacts online (editorial) should be considered

Recommended target value:

Indicator:

Yes (including documentation) / No

Explanation indicator:

Explanation sub-target:

The event value print should be considered for the analysis.

Recommended target value:

Indicator:

Yes (including documentation) / No

Explanation indicator:

Explanation sub-target:

For the analysis, one should consider the number of impressions, the posts relating to the event (broken down into positive and negative), the followers of the event, the new followers of the organiser, the new followers of the athletes, the new contacts of the organiser due to the event, the engagement rate on event-related content, the ratio of off-event to in-event impressions and the ratio of regional posts to the total number of posts.

Recommended target value:

Indicator:

Yes (including documentation) / No

Explanation indicator:

Explanation sub-target:

For the analysis, one should consider the proportion of satisfied participants of the promoter surplus visitors (i.e. those who would recommend the event to others), the probability of a return visit to the city/region/nation and the attractiveness of the competition experience (1-10 based on the criteria of comprehensibility, suspense and significance).

Recommended target value:

Indicator:

Yes (including documentation) / No

Explanation indicator:

Explanation sub-target:

The organiser should define a separate, event-specific value for X.

Recommended target value:

Indicator:

Percentage of the local population aware of the sporting event in relation to the total local population

Explanation indicator:

It is recommended to assess interest using a 5-point Likert scale and identify interested persons as those who have indicated that they are very interested or interested in the event.

Explanation sub-target:

It is recommended to survey awareness once before and once after the event. The organiser should define its own, event-specific value for X.

Recommended target value:

Indicator:

Percentage of the local population aware of the sporting event in relation to the total local population

Explanation indicator:

Explanation sub-target:

The organiser should define a separate, event-specific value for X. The organiser should define the relevant stakeholder groups specific to the event.

Recommended target value:

Indicator:

Percentage of relevant stakeholders who rate the host city, region or nation with positive attributes in relation to all relevant stakeholders

Explanation indicator:

It is recommended to have the image assessed by a survey using a 5-point Likert scale. The assessment should be based on self-selected attributes (e.g. child-friendly, diverse, cosmopolitan, family-friendly, environmentally friendly).

Explanation sub-target:

The organiser should define a separate, event-specific value for X.

Recommended target value:

Indicator:

Direct regional or national economic effect in EUR

Explanation indicator:

For the direct regional economic effect, only consumer spending by people who do not come from the previously defined region is taken into account. For the national economic effect, only consumer spending by people who do not come from Germany is consider

Explanation sub-target:

Other expenses include, for example, expenses for tickets, meals, use of public transport, drinks and medical products. The organiser should define its own, event-specific value for X.

Recommended target value:

Indicator:

Total other visitor expenditure per day in EUR

Explanation indicator:

It is recommended to subdivide the indicator into the following four tourism categories: 1. Event tourists (travelling only because of the sporting event) 2. Extenders (extend their journey because of the sporting event) 3. Casuals (are not at the

Explanation sub-target:

It is recommended, for example, to use the capacity utilisation of the same month of the previous year in which no sporting event has taken place. The organiser should define its own, event-specific value for X.

Recommended target value:

Indicator:

Percentage change in revenue due to public transport in EUR

Explanation indicator:

Explanation sub-target:

The organiser should define a separate, event-specific value for X.

Recommended target value:

Indicator:

Percentage change in revenue from overnight stays in EUR ALTERNATIVELY Total expenditure on overnight stays by visitors per day in EUR

Explanation indicator:

It is recommended, for example, to use the capacity utilisation of the same month of the previous year in which no sporting event has taken place. Alternatively, it is recommended to subdivide the indicator into the following four tourism categories: 1

Explanation sub-target:

The organiser should define a separate, event-specific value for X.

Recommended target value:

Indicator:

Number of day tourists

Explanation indicator:

It is recommended to subdivide the indicator into the following four tourism categories: 1. Event tourists (only travelling for the sporting event) 2. Extenders (extending their trip due to the sporting event) 3. Casuals (are not at the venue due t

Explanation sub-target:

Recommended target value:

Indicator:

Cross-media event value in EUR

Explanation indicator:

Firstly, the media presence of the event must be recorded. This includes television reports, radio programmes, newspaper articles, online coverage, social media posts, etc. For each form of media exposure, the potential reach or the number of people who c

Explanation sub-target:

Recommended target value:

Indicator:

Yes (including documentation / No)

Explanation indicator:

For documentation purposes, it is recommended that the amount of the subsidy be stated in EUR, broken down by type of use. It is also recommended to explain the positive and long-term contribution they make to the social, environmental and economic sustai

Explanation sub-target:

The organiser should define a separate, event-specific value for X.

Recommended target value:

Indicator:

Total tax returns in EUR

Explanation indicator:

Explanation sub-target:

The direct employment effect is the jobs created by the sporting event. The indirect employment effect arises from the increased economic activity as a result of the sporting event. These can be jobs in neighbouring companies such as restaurants, hotels and transport companies. It is recommended to provide additional information on the quality of the workplaces. This includes factors such as wages, working conditions, job security and the opportunity for professional development. The organiser should define its own, event-specific value for X.

Recommended target value:

Indicator:

Number in full-time equivalents in year

Explanation indicator: