Catalogue of measures
On this page you will find a wide range of measures and best practices to help you plan and implement your event sustainably. Use the filter options to select specific measures that match your action areas and targets.
Target Catalogue
On this page you will find a wide range of measures and best practices to help you plan and implement your event sustainably. Use the filter options to select specific measures that match your action areas and targets.
Communicate on various occasions (e.g. recruitment process, opening event, kick-off for volunteers, interviews with the media, social media posts, as the person responsible for volunteers) the special importance of volunteers for the success of the sporting event. Make sure that your communication is authentic and credible.
| Cost: | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Allow volunteers free entry to the venues and also offer them exclusive access (e.g. catacombs, spectator areas).
| Cost: | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Action area Health and Well-Being - Target: Strengthen the communal and emotional experience of the sporting event.
| Potential impact | |||||
Allow volunteers to attend all or selected competitions of the sporting event free of charge.
| Cost: | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Action area Health and Well-Being - Target: Strengthen the communal and emotional experience of the sporting event.
| Potential impact | |||||
Issue certificates for the volunteers, stating their area of work, the extent of their commitment and the particular importance of their volunteer work for the success of the sporting event.
| Cost: | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Provide contact persons for volunteers at all times (including before and after the sporting event).
| Cost: | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Communicate actively and transparently with volunteers at all times. Draw attention to deadlines, always provide contact options and contact persons.
| Cost: | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Ask volunteers about their availability, e.g. during the application process. Ideally, deploy volunteers according to their availability. Plan with standby people or job-hoppers so that cancellations (due to illness) by volunteers can be compensated for.
| Cost: | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Ask about the volunteer's desired area of work, e.g. during the application process. Ideally, deploy volunteers according to their preferences. Use waiting lists so that any cancellations by volunteers can be compensated.
| Cost: | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Set up a user-friendly, accessible and multilingual website for the local population that contains all relevant information about the sporting event.
| Cost: | |||||
Action area Commitment from society - Target: Participation and involvement of the (local) population is facilitated.
| Potential impact | |||||
When recruiting, communicate transparently and honestly about the tasks and your expectations of the volunteers. At the same time, emphasise the benefits of volunteering. This applies to calls for applications, information events and the entire application/selection process.
| Cost: | |||||
Action area Commitment from society - Target: Awaken willingness to volunteer and activate actual involvement in the sporting event.
| Potential impact | |||||
Target your recruitment campaigns at diverse groups (e.g. by advertising on specific online platforms, targeting inclusion initiatives, joint recruitment events).
| Cost | |||||
Action area Commitment from society - Target: Awaken willingness to volunteer and activate actual involvement in the sporting event.
| Potential impact | |||||
Action area Diversity and Participation - Target: The participation of people from all dimensions of diversity is proactively encouraged and is continuously monitored.
| Potential impact | |||||
Set up information stands at central locations, put up posters, distribute/send out flyers and brochures or display them.
| Cost | |||||
Action area Commitment from society - Target: Participation and involvement of the (local) population is facilitated.
| Potential impact | |||||
Offer participation programmes and sporting competitions for everyone.
| Cost: | |||||
Action area Sport and Club Development - Target: People are encouraged to exercise and do more sport.
| Potential impact | |||||
Action area Commitment from society - Target: Participation and involvement of the (local) population is facilitated.
| Potential impact | |||||
Involve local associations in the planning and realisation of your event.
| Cost: | |||||
Action area Sport and Club Development - Target: Contribute to securing and further developing the structures of participating sports clubs and associations.
| Potential impact | |||||
Action area Commitment from society - Target: Participation and involvement of the (local) population is facilitated.
| Potential impact | |||||
Involve local or regional sports clubs in the supporting programme of the sporting event.
| Cost: | |||||
Action area Sport and Club Development - Target: People are encouraged to exercise and do more sport.
| Potential impact | |||||
Action area Commitment from society - Target: Participation and involvement of the (local) population is facilitated.
| Potential impact | |||||
Action area Diversity and Participation - Target: The participation of people from all dimensions of diversity is proactively encouraged and is continuously monitored.
| Potential impact | |||||
Offer a support programme for the volunteers (e.g. sightseeing tours through the city/region, social evening events at special locations, joint sports programme).
| Cost | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Action area Health and Well-Being - Target: Strengthen the communal and emotional experience of the sporting event.
| Potential impact | |||||
Present the volunteers with a closing gift (e.g. personalised gift with name or photo, sports equipment, merchandise, gift voucher).
| Cost | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Action area Health and Well-Being - Target: Strengthen the communal and emotional experience of the sporting event.
| Potential impact | |||||
Prepare the certificates for the volunteers also in English.
| Cost | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Award special honours to the volunteers (e.g. "Volunteer of the day/year", pin for particularly long or successful commitment).
| Cost | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Action area Health and Well-Being - Target: Strengthen the communal and emotional experience of the sporting event.
| Potential impact | |||||
Provide training materials, videos and FAQ documents, e.g. on an online platform, in a cloud or in an app that can be accessed by volunteers at any time.
| Cost | |||||
Action area Commitment from society - Target: Volunteers develop skills during the sporting event which they can also use after the sporting event.
| Potential impact | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Mention the volunteers by name and show them with a photo or live (e.g. in the event programme, in social media posts, on websites, in the stadium). Make sure that the subjects have previously agreed to the publication of their names/photos.
| Cost: | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Action area Health and Well-Being - Target: Strengthen the communal and emotional experience of the sporting event.
| Potential impact | |||||
Develop e-learning modules that contain interactive elements such as quizzes and simulations to prepare volunteers for different scenarios in a fun way.
| Cost | |||||
Action area Commitment from society - Target: Volunteers develop skills during the sporting event which they can also use after the sporting event.
| Potential impact | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Create mentoring pairs by identifying experienced volunteers or employees as mentors who can offer support to new volunteers during the sporting event.
| Cost | |||||
Action area Commitment from society - Target: Volunteers develop skills during the sporting event which they can also use after the sporting event.
| Potential impact | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Create an opportunity, e.g. on your website, where everyone can submit sustainable ideas for future events. Publish and share these ideas on your channels or the TOK (Transfer or Knowledge) platform.
| Cost | |||||
Action area Innovation and Digitalisation - Target: Develop, utilise and expand innovations to achieve the sustainability targets.
| Potential impact | |||||
Action area Commitment from society - Target: Participation and involvement of the (local) population is facilitated.
| Potential impact | |||||
Offer first aid courses for volunteers.
| Cost | |||||
Action area Commitment from society - Target: Volunteers develop skills during the sporting event which they can also use after the sporting event.
| Potential impact | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Organise trainers from the participating sports associations or clubs to provide information about the qualification as a trainer and exercise leader at the sporting event.
| Cost | |||||
Action area Sport and Club Development - Target: Contribute to securing and further developing the structures of participating sports clubs and associations.
| Potential impact | |||||
Action area Commitment from society - Target: Awaken willingness to volunteer and activate actual involvement in the sporting event.
| Potential impact | |||||
Allow volunteers to use public transport free of charge for the entire duration of the sporting event.
| Cost | |||||
Action area Traffic - Target: Increase use of environmentally friendly means of transport to and from work.
| Potential impact | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Action area Energy and climate - Target: Increase travel to and from the city by environmentally friendly means of transport. => Transport (AA3)
| Potential impact | |||||
Allow volunteers to travel to/from the sporting event at a reduced price for a long-distance ticket.
| Cost | |||||
Action area Traffic - Target: Increase use of environmentally friendly means of transport to and from work.
| Potential impact | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Action area Energy and climate - Target: Increase travel to and from the city by environmentally friendly means of transport. => Transport (AA3)
| Potential impact | |||||
Offer free or discounted tickets for other sporting events. If necessary, enter into cooperation agreements with other organisations that organise other sporting events (in the region).
| Cost | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Offer volunteers free and/or discounted accommodation.
| Cost | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Surprise the volunteers with small gifts and give-aways in between.
| Cost | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Action area Health and Well-Being - Target: Strengthen the communal and emotional experience of the sporting event.
| Potential impact | |||||
Coordinate overnight partnerships for local and visiting volunteers.
| Cost | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Create comprehensive manuals, guides or short instructions as required, containing all the important information and guidelines.
| Cost | |||||
Action area Commitment from society - Target: Volunteers develop skills during the sporting event which they can also use after the sporting event.
| Potential impact | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Organise trial runs of the sporting event where volunteers can practise their tasks under realistic conditions.
| Cost | |||||
Action area Commitment from society - Target: Volunteers develop skills during the sporting event which they can also use after the sporting event.
| Potential impact | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
With the support of local or regional sports clubs, offer low-threshold participation programmes for everyone (e.g. goal shooting, training exercises).
| Cost | |||||
Action area Sport and Club Development - Target: People are encouraged to exercise and do more sport.
| Potential impact | |||||
Action area Diversity and Participation - Target: The participation of people from all dimensions of diversity is proactively encouraged and is continuously monitored.
| Potential impact | |||||
Action area Commitment from society - Target: Participation and involvement of the (local) population is facilitated.
| Potential impact | |||||
Offer sports clubs the opportunity to organise an open door event on the grounds of the sporting event. Think of marginalised groups.
| Cost | |||||
Action area Sport and Club Development - Target: People are encouraged to exercise and do more sport.
| Potential impact | |||||
Action area Commitment from society - Target: Participation and involvement of the (local) population is facilitated.
| Potential impact | |||||
Action area Diversity and Participation - Target: The participation of people from all dimensions of diversity is proactively encouraged and is continuously monitored.
| Potential impact | |||||
Provide volunteers with free food and drinks during their working hours. For example, issue vouchers for canteens, cafeterias or snack stands or provide separate catering facilities.
| Cost | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Involve the (local) population in planning the sporting event through surveys, workshops and public discussions.
| Cost | |||||
Action area Commitment from society - Target: Participation and involvement of the (local) population is facilitated.
| Potential impact | |||||
Include special local groups from the city or region (e.g. children, young people, disadvantaged groups) in the opening/closing ceremony through cultural performances or symbolic appearances (e.g. children running in, trophy presentation, medal presentation, oath-taking, flag-raising, torch relay).
| Cost | |||||
Action area Commitment from society - Target: Participation and involvement of the (local) population is facilitated.
| Potential impact | |||||
Action area Health and Well-Being - Target: Strengthen the communal and emotional experience of the sporting event.
| Potential impact | |||||
Organise a competition in which the public or selected groups (e.g. children) can submit suggestions for symbolic items (e.g. sporting event mascots, medals, cups or jerseys).
| Cost | |||||
Action area Commitment from society - Target: Participation and involvement of the (local) population is facilitated.
| Potential impact | |||||
Set up a centralised pool (e.g. as a volunteer database or Excel spreadsheet) of former and potential volunteers for your sporting events. Record relevant information there, e.g. about your wishes regarding areas of work, working hours and previous experience.
| Cost | |||||
Action area Commitment from society - Target: Awaken willingness to volunteer and activate actual involvement in the sporting event.
| Potential impact | |||||
Use an existing pool (e.g. volunteer database) in which former and potential volunteers are recorded. This can be a pool created by you yourself or provided by an external organisation.
| Cost | |||||
Action area Commitment from society - Target: Awaken willingness to volunteer and activate actual involvement in the sporting event.
| Potential impact | |||||
Develop an app for volunteers that you as an organiser can use for recruitment at various or recurring sporting events. Use the app to determine the previous knowledge, areas and locations of volunteer work as well as the availability of volunteers. You can also use the app to provide information on work schedules, deployment times, training courses, etc. at specific sporting events or to evaluate the satisfaction and experiences of volunteers.
| Cost | |||||
Action area Commitment from society - Target: Awaken willingness to volunteer and activate actual involvement in the sporting event.
| Potential impact | |||||
Create multilingual information materials, websites, registration documents and processes.
| Cost | |||||
Action area Commitment from society - Target: Awaken willingness to volunteer and activate actual involvement in the sporting event.
| Potential impact | |||||
Action area Diversity and Participation - Target: The participation of people from all dimensions of diversity is proactively encouraged and is continuously monitored.
| Potential impact | |||||
Offer volunteer tandems in which a person with and a person without a disability work together.
| Cost | |||||
Action area Commitment from society - Target: Awaken willingness to volunteer and activate actual involvement in the sporting event.
| Potential impact | |||||
Action area Diversity and Participation - Target: The participation of people from all dimensions of diversity is proactively encouraged and is continuously monitored.
| Potential impact | |||||
Action area Accessibility - Target: Offer support services for accredited persons and visitors early and proactively.
| Potential impact | |||||
Train your recruitment managers on topics such as cultural sensitivity and unconscious bias.
| Cost | |||||
Action area Commitment from society - Target: Awaken willingness to volunteer and activate actual involvement in the sporting event.
| Potential impact | |||||
Action area Diversity and Participation - Target: Significantly promote anti-discriminatory behaviour, dismantle discriminatory structures, and seek the maximum protection of those affected.
| Potential impact | |||||
Organise a kick-off event at which the volunteers get to know each other and learn more about the general conditions of their involvement and the sporting event. If necessary, you can also provide initial information on your area of work, responsible contact persons, etc.
| Cost | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Action area Health and Well-Being - Target: Strengthen the communal and emotional experience of the sporting event.
| Potential impact | |||||
Ask about the experience and skills of volunteers, e.g. in the application process. Ideally, deploy volunteers according to their skills.
| Cost | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Maintain your existing volunteer database or Excel spreadsheet of former and potential volunteers by continuously collecting and updating information.
| Cost | |||||
Action area Commitment from society - Target: Awaken willingness to volunteer and activate actual involvement in the sporting event.
| Potential impact | |||||
Organise a closing event/party for the volunteers, where you cover all costs. Use the event to further honour volunteering, to exchange ideas among volunteers and create unforgettable experiences for the volunteers.
| Cost | |||||
Action area Commitment from society - Target: Organise and recognise volunteering in a motivating way.
| Potential impact | |||||
Action area Health and Well-Being - Target: Strengthen the communal and emotional experience of the sporting event.
| Potential impact | |||||